Environmental sustainability is an issue that affects all sectors of society, led to an increasingly broad assumption of responsibility. Until now, the central role has been in the hands of politics and organizations, which are capable of starting a global discussion on environmental protection objectives. However, the time has come for the private sector to take the lead in implementing these objectives, the only way to achieve rapid and concrete change.

This is the thought of Roger Martella, Global Chief Sustainability Officer of General Electric, who, thanks to his experience both in institutions and companies, will present his unique view on the model that companies will have to assume in guiding society towards a sustainable future while sharing the choices and strategies of GE towards a future Carbon Neutral.