The annual event dedicated to key marketing topics is a unique opportunity for attendees to gather innovative insights, useful to adapt to the changing needs of customers and better understand the challenges of the coming years.
The current trends in retail, the evolutions of consumer behaviors and the most relevant changes from digitization to data privacy will be addressed, thanks to the contribution of world-renowned experts and top Executives from major international companies: several insights to take the lead on the transformation and compete in the disruptive environment of today and tomorrow.

Participants will have the opportunity to explore the following topics:
- How consumer behavior is changing: from the disruptive era to the new generations;
- The future trends that will shape retail: from automation to sustainability;
- How to rethink marketing with neuroscience discoveries;
- The new challenges of digitization between privacy and web platforms;
- Nurturing brand identity through design and creativity;
- The evolution of the marketing function and the attitudes to be cultivated