The digital transformation of each company has continued and indeed accelerated during the pandemic, a period during which IT has confirmed its central and decisive role.
 
This path embraces all branches of the organization: from central systems (CRM, architecture of applications, etc.) to devices used by users: both those who carry out «office work» (revised in the logic of smart/ hybrid working), and those who operate «in the field», where the concept of mobility has evolved further in the light of the pandemic and the technologies and devices that continue to evolve themselves.
 
In this webinar, which is the first of a series of 3 webinars that The European House - Ambrosetti organizes with Samsung, you will be able to listen and discuss with 2 IT and Technology managers of 2 leading Italian companies (one in the B2C field, one B2B)each of which will share their most significant experiences of the last 12-18 months and the main challenges they will face in the near future. 

A webinar that will allow to have a double concrete perspective of a theme as important as it lacks a clear definition. The two speakers, coming from two very different companies, will bring their respective visions and illustrate, thanks to their experience in the field, the digital innovation projects from which their companies have benefited most, the points of attention valid even beyond the individual case and the lesson learnt along the way. 

In particular:

• what is meant by Digital Transformation   
• the essential ingredients of Digital Transformation and the benefits obtained 
• the role of IT: what prospects? 
• the transformation of architecture and platforms 
• the digitization of field operations.