At a time when broad agreement has been reached on "why" it is important to act for the environmental sustainability of the business, the challenge is now to understand the "how". This is an urgent challenge, as customers, not just governments and regulators, are increasingly demanding that companies innovate and change to for a greater sustainability. It is a challenge but also an opportunity for economic growth but, as long as you remain anchored in the old business, it will be difficult to deal with it at its best, unlocking its potential.
 
So how can we rethink business models to make them sustainable and make them a lever for growth?
 
During this webinar participants will have the opportunity to discuss with Lorenzo Massa, international expert in business model design, on how to embrace the design of new business models in a sustainable way. Specifically, they will have the opportunity to discuss:

• 45 models for the new generation business model design
• business case success: strategies, challenges and opportunities captured by the companies that have adopted sustainable business models.