Digital transformation has been at the top of corporate agendas for over a decade. Some companies have already successfully adopted new business models, while others are still struggling to adapt their companies to the digital age.
 
A situation that is digging a gap between those who have already digitized and those who have not. Through the digital transformation, companies with a consolidated digital mindset can, in fact, discover new sources of value, transforming their offer, involving customers in new ways and expanding the scope of their business. A significant competitive advantage over those who struggle to digitize. But why do some realities manage to adopt a digital mindset sooner and better? And how do leaders take full advantage of digital opportunities? 
 
During this meeting with Didier Bonnet, international expert in Digital transformation, participants will have the opportunity to deepen these themes and reflect on a practical business framework, enriched by useful examples to increase their mastery of the "think in digital". Specifically, the following topics will be addressed:

•  how to expand business boundaries through a successful digital transformation
•  how to make digital technologies of constraint busters
•  how to use digital to transform your company’s offering, enhance its reach and increase customer engagement.