Thursday, June 22, 2023 (2:30 pm - 6 pm)

AGGIORNAMENTO PERMANENTE
IN PERSON
Executive Narrative: telling about yourself and the company in a consistent and effective way

Fiorini International Italia Via Maestri del Lavoro, 13 - 60012 TRECASTELLI (AN)

New business leadership models are dramatically diverging from those of the past. Authoritarian and profit-driven command styles at all costs lose their appeal, while new values such as empathy, kindness, and inclusiveness are increasingly important in the new understanding of leadership, especially for new generations. 
This transformation requires C-levels not only a change of style, but above all to know how to tell each other to effectively take a stand on the most relevant issues. Business leaders are thus called to build a coherent narrative, capable of communicating their commitment to external stakeholders while motivating their team members. 
 
How is the way of telling C-levels changing? What are the most effective words and imaginations? Which tools and platforms offer more opportunities? 
 
In this meeting the participants will have the opportunity to discuss with Andrea Fontana, one of the leading experts in Italy of corporate storytelling, who, through concrete cases and examples, will illustrate how C-levels can be told in a coherent and effective way. 
 
In particular, the meeting will focus on: 

  • C-level narrative, how to tell your role in the company 
  • the new words and values of business leadership 
  • from LinkedIn to podcasts, tools and platforms for corporate storytelling. 

Speaker

Andrea Fontana

President, Storyfactory

Programme

June 22, 2023
2:30 pm - 4 pm Telling about yourself as a leader: words, emotions and values
4 pm - 4:20 pm Intermission
4:20 pm - 6 pm Narrative platforms: the tools to communicate our role effectively
Debate

Meeting documents

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
Executive Narrative: telling about yourself and the company in a consistent and effective way

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
Executive Narrative: telling about yourself and the company in a consistent and effective way

Kit