Creative thinking is an increasingly important skill at work. In a context of continuous and unpredictable changes, companies need people who can quickly find original and effective solutions to the challenges ahead.

Creativity, often considered an innate ability, can actually be cultivated and strengthened. In particular, the world of fiction offers many ideas and lessons on how to train creative thinking, helping to shape our ideas.

How can we become more creative "thinkers"? What lessons can we learn from the world of writing?

During this meeting, participants will have the opportunity to reflect on the importance of creative thinking in everyday challenges. Through the experience and testimonies of the speakers, participants will learn not only the techniques that great storytellers use to free their expressive potential but also how to refine it to better use it in everyday life.

• Francesco Piccolo, one of the most important contemporary Italian writers, winner of the Strega Prize 2014 and three David di Donatello as best screenwriter, will tell us the secrets and moments that distinguish his creative process. Also through the examples of the most famous storytellers, he will illustrate how creativity is expressed through the right balance between method and talent
• Bianca Borriello, an expert in communication and storytelling, will share the importance of lateral thinking for managers, even in roles and functions usually less associated with creativity. Through case studies and examples of social writing and effective brand storytelling, he will present exercises and techniques to enhance his creative thinking.

In addition, those attending the meeting will receive tickets to visit the National Museum of Arts of the 21st century in Rome.