The era of generative artificial intelligence, started with "artistic" applications like Midjourney and Dall-E but exploded definitively in the "chat" versions, including the now famous Chat GPT, has been welcomed as a technological disruption destined to radically transform the world of work. Its ability to create such human-like outputs has prompted many experts to herald a near future in which different industries and trades will be revolutionized. 
 
In particular, for many roles that could be replaced, there are others that will become increasingly important within businesses. In addition, the advent of Generative AI offers companies a valuable opportunity to evolve by enhancing productivity and efficiency. 
 
But in which areas will generative intelligence have the greatest impact? And how can companies benefit most? And which organizations are already successfully implementing it? 
 
In this webinar, participants will have the opportunity to discuss with Michael Wade, Director of the IMD Global Center for Digital Business Transformation. Through several current cases, Wade will illustrate how companies can derive maximum value from the new tools of generative artificial intelligence. 
 
In particular, the meeting will focus on: 

• Discover the effectiveness of Generative AI tools like ChatGPT and Bard 
• Explore some cases that show when generative intelligence is strong and when it is weak 
• Examine how companies today can benefit the most from Generative AI.