More and more people are talking about China. You look at it as a market, as a supplier but also as an increasingly important actor on the geopolitical chessboard. Often, however, the coming perspective is filtered by Western eyes, therefore full of myths and stereotypes that only amplify the division between West and East. Only by looking at it more closely is it possible to grasp the real similarities and differences with our world, indispensable knowledge to relate to the Chinese world.
 
Is China really a totalitarian state? What do Chinese citizens want today and how are opinions changing on key issues (environment, politics, unemployment) in the younger generations? What typical mistakes do Western companies make when they land in China?
 
During this webinar, participants will have the opportunity to discuss with Giada Messetti, author and sinologist who has dedicated her career to understand from within a country that does not think like us. By sharing the Chinese perspective, she will decipher the differences that separate us with the aim of providing a more real vision of such an important reality for many companies. After all, «the West needs China as much as China needs the West».
 
In particular, the following topics will be addressed:

• China’s global role and growing intolerance of Western interference
• The paradox of the Communist Party, poised between repression and obsessive search for consensus
• New generations: what they want and how they differ from the previous
• The typical mistakes of Western companies in China.