Communication and public speaking stand in apparent inconsistency: on the one hand, precise rules for effective speech, on the other, great communicators with very different styles. Just think, in the recent past, of Sergio Marchionne or Steve Jobs, different but equally effective and memorable approaches to speaking. The key to being an effective communicator is therefore not to 'copy' the style of another, but to reinterpret models by 'stitching' them to oneself and, at the same time, to the need for speed of the times we are living in. 
 
How to adapt the golden rules of public speaking to our personality? How to be true to the messages we want to share but at the same time brief? How do we become ready to face every communication situation by combining authenticity and speed? 
 
In this meeting, participants will be able to discuss these questions with professor Alberto Castelvecchi, trainer and corporate trainer. Starting from the basic elements of body language and smart brevity, participants will learn how to:
 

• define the rules for immediate and authentic communication
• look for their totem to distinguish themselves and create their own style: the frequent mistakes of emulation
• practise persuasive and effective synthesis in any context, on stage and off.

Cocktail and visit to the company will follow. Participants will have access to immersive reality and gamification experiences at Temera's Demo store.