It is now clear to all companies the importance and the competitive advantage provided by a successful digitization. However, for many companies, this journey is long, full of obstacles, and involves subsequent changes of direction. Sometimes, however, it is the initial strategies, rather than the implementation, that compromise success, as they are based on incorrect axioms and beliefs.
What are the “sins” to avoid to set up a successful digitization? What are the most common mistakes that hinder change? Why and how is it necessary to start "thinking digitally"?
This meeting offers participants the opportunity to reflect on the common difficulties faced in all digital transformation paths, highlighting the most frequent pitfalls, both strategic and implementation-related. The exchange with Didier Bonnet, a professor and international expert in digital transformation journeys, will allow participants to self-assess their companies regarding 7 critical aspects: focusing on digital for the sake of digital, focusing on disruptors rather than disruption, managing digital in silos, setting a digital governance to fail, under-estimating the scale up challenge, not focusing enough on culture change, under-investing in digital capability building.
Participants will have the opportunity to delve into not only real cases and strategies of digitization but also the importance of instilling "digital thinking" in their organizations, an essential element for a successful transformation.
Specifically, the following topics will be addressed:

• the 7 sins to avoid about digital transformation: from the role of IT to customers, touching on speed and governance
• changing people's mindset: how to think digitally?
• scalability: transitioning from small initiatives to "real" change.