Wednesday, May 15, 2024 (4:00 pm - 6:30 pm) Meeting

AMBROSETTI MANAGEMENT (*)
IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Centro Svizzero Via Palestro, 2 - 20121 MILANO

Wednesday, May 15, 2024 (4:30 pm - 5:00 pm) Experience

Jam Session with Rocco Tanica

Centro Svizzero Via Palestro, 2 - 20121 MILANO

The advent of new digital tools has completely transformed how people communicate and present themselves. These versatile technologies have introduced innovative ways to create content, share ideas, stories, and emotions, thereby enabling individuals to establish a distinct digital identity and reputation. This revolution is also impacting the business sector, providing managers with useful tools to enhance their communication methods and, consequently, improve the image of both themselves and the companies they represent.

What opportunities do digital channels offer for storytelling? How can we maximize their potential?

This meeting will provide participants with the chance to explore the potential of digital platforms as a means of expression. With exemplary and metaphorical cases, theoretical concepts, and practical advice, attendees will learn tools and best practices for constructing an effective digital identity.

  • Sergio Conforti, who is also known as Rocco Tanica, will demonstrate how artificial intelligence can be used as a tool for creative expression that helps in storytelling, both on a personal and corporate level. He will provide examples of new forms of writing, imagery, and sound, and show how these technologies can be creatively leveraged to their full potential
  • Daniela Villani, an expert in communication psychology and new technologies, will help us better understand how we engage with digital channels from a psycho-social perspective. Specifically, discussing positive bias and impression management, she will focus on the mechanisms that influence our reactions in the digital world
  • Stefano Chiarazzo, the author of the book "#Social Ceo. Reputazione digitale e brand advocacy per manager che lasciano il segno" and "Business content creator. Guida pratica per chi crea contenuti per le aziende e brand” will discuss how digital media can benefit managers and companies. Specifically, he will provide insights into the best practices for enhancing personal branding and digital reputation.
A Jam Session with Rocco Tanica is scheduled during the meeting, followed by a networking aperitivo.

Speakers

Stefano Chiarazzo

Founder & Managing Director, Pubblico Delirio

Rocco Tanica

Musician, member of the group Elio e le Storie Tese

Daniela Villani

Psychology Professor, Cattolica University

Programme

May 15, 2024
4:00 pm - 4:30 pm Rocco Tanica: AI as a tool for creative expression: images, writing, and sounds
4:30 pm - 5:00 pm Jam Session with Rocco Tanica
5:00 pm - 5:30 pm Daniela Villani: In search of our digital identity
5:30 pm - 6:00 pm Stefano Chiarazzo: Digital reputation and brand advocacy for impactful managers
6:00 pm - 6:30 pm Debate

Documenti dell'incontro

Nota informativa

AMBROSETTI MANAGEMENT (*)
IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Nota informativa

Kit

AMBROSETTI MANAGEMENT (*)
IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Kit

Documents

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Non siamo mai stati sulla Terra

Rocco Tanica, Out0mat-B13

Il Saggiatore

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Linguaggi digitali. Potenzialità e sfide dei media digitali per la reputazione dei manager e delle aziende

Stefano Chiarazzo

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Linguaggi digitali: conosci le nuove forme espressive per migliorare la tua reputazione digitale

Daniela Villani

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

I social network

Giuseppe Riva

Il Mulino

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Psicologia del personal branding

Sofia Scatena

Via e Pensiero

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

La self-compassion. Il potere dell'essere gentili con se stessi

Kristin Neff

Franco Angeli

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

La biblioteca di mezzanotte

Matt Haig

E/O

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

La personalità online. Tracce digitali dell'identità

Daniela Villani, Stefano Triberti

Giunti Psychometrics

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Punti di forza del carattere. Le leve della personalità per il benessere psicologico

Daniela Villani, Lara Bellardita

Maggioli

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Brand Voice. Identità sonore, intelligenza artificiale, dialoghi aumentati

Alberto Maestri, Alessio Pomaro, Giorgio Triani

Franco Angeli

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Crisi reputazionali ai tempi dell'infosfera

Daniel Chieffi

Franco Angeli

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

#Social Ceo. Reputazione digitale e brand advocacy per manager che lasciano il segno

Stefano Chiarazzo

Franco Angeli

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB
Digital languages: know the new expressive forms to improve your digital reputation

Business content creator. Guida pratica per chi crea contenuti per le aziende e brand

Stefano Chiarazzo

Franco Angeli

Video of the meeting