In increasingly complex business landscapes, an imperative emerges: the ability to zero-in on the key issues, analyze it, and communicate the proposed strategy in a precise and persuasive message. This is where the craft of storytelling can become immensely useful.

During this session, participants will be able to engage with Arnaud Chevallier, professor of Strategy at IMD, on how to rethink one's narrative of business challenges to address and solve them more effectively.

Specifically, the session will cover:

• how narrative patterns can help problem framing
• how a basic story structure can remove clutter and complexity to create shared understanding within the team
• how leveraging storytelling can support teams in considering complex problems from new view points and create a compelling call to action for stakeholders.