In an increasingly intricate business landscape, a crucial imperative emerges: the ability to communicate and analyze business challenges with precision and persuasion. This is where the art of storytelling comes in, which can help articulate and understand a problem in its entirety.
 
What are the critical aspects to consider when analyzing an issue? How do you create a common language inside and outside the company?
 
During this meeting, participants will be able to engage with Arnaud Chevallier, IMD Professor of Strategy, on how to rethink one's narrative of business challenges in order to address and solve them more efficiently.
 
Specifically, the topics of the meeting will cover:

• problem framing: how storytelling helps you better identify problems
• approaching problems as a story: the hero, the dragon and the treasure
• creating a shared vocabulary with internal and external stakeholders.