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Wednesday, June 4, 2025 (4:00 pm - 6:00 pm) Meeting

AMBROSETTI MANAGEMENT (*)
IN PERSON AND VIA WEB
 AI: friend or foe? Reflections, skills, and techniques to make it an ally

NH COLLECTION ROMA CENTRO Via dei Gracchi, 324 - 00192 ROMA

In today's landscape, Artificial Intelligence is a driving force of transformation, permeating every aspect of work life. This event offers participants a unique opportunity to explore the world of AI from various perspectives, from ethical reflections on the tool to the skills required for its practical application.

Specifically, participants will:

  • Participants will have the opportunity to reflect on the ethical and economic challenges related to AI, through the intervention of Stefano da Empoli. The discussion will delve into the vices and virtues, risks and paradoxes of AI
  • Understanding the value of Large Language Models (LLMs) as communication partners, with Paola Velardi. The session will explore how LLMs function and are trained, providing examples of both effective and ineffective interactions
  • Engage with concrete examples of generative AI applications in marketing through the expertise of Valerio Fioretti. The session will delve into successful case studies and best practices involving AI's operational implementation in advertising campaigns, providing practical examples for immediate use in marketing and beyond.
A networking cocktail will follow the meeting.

Speakers

Stefano Da Empoli

Professor of Political Economy, Università di Roma Tre

Valerio Fioretti

Marketing and IA Expert

Paola Velardi

Full Professor of Computer Science, Università La Sapienza di Roma

Programme

June 04, 2025
4:00 pm - 4:30 pm Stefano Da Empoli - The Social and Cultural Impact of AI
4:30 pm - 5:00 pm Paola Velardi - Talking to Machines: A Guide to Effective Communication
5:00 pm - 5:30 pm Valerio Fioretti - AI in business marketing: strategies and operations for a successful future
5:30 pm - 6:00 pm Debate

Followed by a networking cocktail

Documenti dell'incontro

Nota informativa

AMBROSETTI MANAGEMENT (*)
IN PERSON AND VIA WEB
 AI: friend or foe? Reflections, skills, and techniques to make it an ally

Nota informativa

Kit

AMBROSETTI MANAGEMENT (*)
IN PERSON AND VIA WEB
 AI: friend or foe? Reflections, skills, and techniques to make it an ally

Kit

Documents

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

Conversare con le macchine: manuale per una comunicazione efficace

Paola Velardi

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

L’impatto e la portata economica e culturale dell’IA

Stefano da Empoli

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

L'IA e il marketing aziendale. Strategie e operazioni per un futuro di successo

Valerio Fioretti

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

L'economia di ChatGPT. Tra false paure e veri rischi

web link

Stefano Da Empoli

Egea

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

What is Model Distillation?

web link

Labelbox

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

What is retrieval augmented generation (RAG)?

web link

Natassha Selvara

Data Camp. Inc.

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

Fine-tuning LLMs: a guide with examples

web link

Josep Ferrer

Data Camp. Inc.

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

AI, ultima frontiera. Capire l'intelligenza artificiale con le storie vere di collaborazione tra esseri umani e algoritmi

web link

Emanuele Frontoni

ROI edizioni

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

ChatGPT-4 Omni. Innovazioni, applicazioni, consigli pratici

web link

Valerio Fioretti

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

How one marketing team made AI part of its daily work

web link

Michelle Taite

Harvard Business Review

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

A UX designer guide to prompt

web link

Paz Perez

Medium

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

The artificial intelligence show

web link

Paul Roetzer, Mike Kaput

Marketing Artificial Intelligence Institute

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

Black Mirror

web link

Charlie Brooker

Netflix

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

The social dilemma

web link

Jeff Orlowski

Netflix

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

Notes Appunti, idee e strategie per un marketing efficace

web link

Valerio Fioretti

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

Etica dell'intelligenza artificiale. Sviluppi, opportunità, sfide

web link

Luciano Floridi

Cortina Raffaello

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

Co-Intelligence: Living and Working with AI

web link

Ethan Mollick

Penguin Publishing Group

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

AI as Agency without Intelligence: on ChatGPT, large language models, and other generative models

Luciano Floridi

AMBROSETTI MANAGEMENT (*)IN PERSON AND VIA WEB AI: friend or foe? Reflections, skills, and techniques to make it an ally

What matters in tech?

web link

Benedict Evans

Blog

Video of the meeting