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Tuesday, March 3, 2026 (1:00 pm - 5:00 pm) Meeting

AGGIORNAMENTO PERMANENTE
IN PERSON
 The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

NH Collection Milano CityLife Via Bartolomeo Colleoni, 14 - 20149 MILANO

The role of the Chief Marketing Officer is rapidly evolving, expanding well beyond communication and brand management to encompass business growth, the strategic use of data, integration with sales and innovation, and leadership in transformation processes.
The meeting will offer participants the opportunity to engage with CMOs from leading companies to discuss how the role has changed in recent years and how it is expected to evolve in the future. Through their firsthand perspectives, speakers will share experiences and reflections on strategic priorities, new skill sets, and the impact of emerging technologies.
A moment for discussion and networking, during which participants will be able to explore, among other topics:

  • the organization of the marketing function: how to structure teams and develop key capabilities
  • the positioning of the marketing function within the organization and cross-functional collaboration
  • decision-making and operational agility: leading the marketing function in a context of uncertainty and disruption, balancing speed of execution with a long-term strategic vision
  • the conscious adoption of new technologies: assessing and integrating data, AI, and digital platforms while avoiding a purely tech-first approach.

Speakers

Federico Capeci

Managing Director Spain and Italy, Kantar

Luca Mandelli

Marketing Director, Nespresso Italy

Giovanna Marzolla

Marketing, Communication & Digital Channels Director, Edison Energia

Arianna Nardi

Head of Marketing, Generali Italia and Cattolica

Davide Zanolini

Executive Vice President Marketing & Communication, Piaggio Group

Programme

March 03, 2026
1:00 pm - 2:30 pm Networking lunch
2:30 pm - 2:50 pm Davide Zanolini - Creativity as the watchword in the data age
2:50 pm - 3:10 pm Giovanna Marzolla - The CMO in the age of integration, when marketing becomes a valuable connection
3:10 pm - 3:30 pm Debate
3:30 pm - 3:50 pm Luca Mandelli - Serendipit(ABILITY): knowing how to seize unexpected opportunities in a context of uncertainty
3:50 pm - 4:10 pm Arianna Nardi - Marketing ‘in conversation’: the Generali experience
4:10 pm - 4:30 pm Federico Capeci - B2B? B2C? It’s B2Ai baby!
4:30 pm - 5:00 pm Debate

Documenti dell'incontro

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
 The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
 The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Kit

Documents

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

In conversazione

Arianna Nardi

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Il viaggio del marketing tra passato, futuro, icone, conoscenza, creatività (ed altre amenità)

Davide Zanolini

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

B2B, B2C… it’s B2Ai baby!

Federico Capeci

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

CMO nell’era dell’Integrazione. Quando il Marketing diventa connessione di Valore

Giovanna Marzolla

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

AI for the future of marketing

Federico Capeci, Christian Vaccani, Sonia Nannavecchia

Kantar per Intersections Lab2030

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Come costruire relazioni durature con i clienti più importanti

Prabhakant Sinha, Arun Shastri, Sally Lorimer, Namita Powers

Harvard Business Review Italia

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Quantum marketing. La nuova mentalità del marketing per comprendere i consumatori di domani

web link

Raja Rajamannar

Egea

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

State of sales report - 7th edition

web link

Salesforce

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Interbrand best global brands

Manfredi Ricca, Greg Silverman

Omnicom Group

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Le competenze fondamentali che servono ai leader nell’era dell’IA

web link

Herminia Ibarra, Michael G. Jacobides

Harvard Business Review Italia

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Lo zen e l'arte della manutenzione della motocicletta

web link

Robert M. Pirsig

Adelphi

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Il silenzio dell’opinione pubblica

web link

Zygmunt Bauman, Ezio Mauro

Feltrinelli

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

I principi del successo

web link

Ray Dalio

Hoepli

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Arte di ascoltare e mondi possibili. Come si esce dalle cornici di cui siamo parte

web link

Marianella Sclavi

Pearson

AGGIORNAMENTO PERMANENTEIN PERSON The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

Leader ma non troppo. Arte e fatica di guidare un'azienda

web link

Giuseppe Morici

Feltrinelli

Video of the meeting