The role of the Chief Marketing Officer is rapidly evolving, expanding well beyond communication and brand management to encompass business growth, the strategic use of data, integration with sales and innovation, and leadership in transformation processes.
The meeting will offer participants the opportunity to engage with CMOs from leading companies to discuss how the role has changed in recent years and how it is expected to evolve in the future. Through their firsthand perspectives, speakers will share experiences and reflections on strategic priorities, new skill sets, and the impact of emerging technologies.
A moment for discussion and networking, during which participants will be able to explore, among other topics:

• the organization of the marketing function: how to structure teams and develop key capabilities
• the positioning of the marketing function within the organization and cross-functional collaboration
• decision-making and operational agility: leading the marketing function in a context of uncertainty and disruption, balancing speed of execution with a long-term strategic vision
• the conscious adoption of new technologies: assessing and integrating data, AI, and digital platforms while avoiding a purely tech-first approach.