Artificial Intelligence is profoundly transforming marketing, reshaping the way companies understand markets, engage with customers, and build growth strategies. For top and senior marketing leaders, the challenge is no longer just about adopting new technologies, but about rethinking models, processes, and priorities to govern AI effectively and in line with the specific needs of each business.

The Marketing Global Summit 2026 will provide a platform for dialogue where global executives, academics, and international experts will share perspectives and real-world cases on the key trends redefining marketing in the AI era, as well as the strategic choices required to successfully navigate the future.

Key topics will include:

• the impact of AI on consumer decision-making
• the evolution of customer care and relationship models
• new approaches to market research and the use of insights in the AI era
• the convergence of physical and digital customer experiences
• strategic priorities for marketing leaders