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Tuesday, April 14, 2026 (9:30 am - 4:30 pm) Meeting

GLOBAL SUMMIT
IN PERSON AND VIA WEB
 Marketing Global Summit 2026
Reimagining marketing for the AI era (with networking lunch)

NH Collection Milano CityLife Via Bartolomeo Colleoni, 14 - 20149 MILANO

Artificial Intelligence is profoundly transforming marketing, reshaping how companies understand markets, engage with customers, and build growth strategies. For top and senior marketing managers, the challenge is no longer just about adopting new technologies, but about rethinking models, processes, and priorities to manage AI effectively and in alignment with the specificities of each business.
The Marketing Global Summit 2026 will provide a platform for discussion where global executives, academics, and international experts will share perspectives and concrete cases on the key trends redefining marketing in the AI era, as well as the strategic choices needed to navigate the future.

Key topics include:

  • A new marketing mindset in the age of AI
  • Algorithms, pricing, and market dynamics
  • Brand evolution and agentic AI
  • Strategic priorities for marketing leaders

Speakers

Oguz Acar

Professor of Marketing and Innovation, King's Business School, King's College London

Antonio Burrello

Chief Marketing Officer, MSC Cruises

Patrizia Cianetti

Marketing and Communication Director, Ducati Motor Holding

Roger Dooley

Author; Neuromarketing expert

Romy Gai

Chief Business Officer, FIFA

Robert Meyer

Professor of Marketing, Wharton Business School; Co-Director, Wharton Human-AI Research

Vicki Morwitz

Professor of Business and Professor of Marketing, Columbia University's Graduate School of Business

Raja Rajamannar

Senior Fellow, Former Chief of Marketing & Communications Officer, Mastercard

Programme

April 14, 2026
9:30 am - 10:10 am Raja Rajamannar, Senior Fellow, Chief of Marketing & Communications Officer, Mastercard
Quantum marketing: the new marketing mindset for tomorrow's consumers
10:10 am - 10:35 am Robert Meyer, Professor of Marketing, Wharton Business School, Co-Director, Wharton Human-AI
How AI is altering human work and thinking in marketing
10:35 am - 11:00 am Roger Dooley,  Author, neuromarketing expert
The Empathy Gap: How AI and Behavioral Science Give Every Marketer a New Superpower
11:00 am - 11:30 am Debate
11:30 am - 12 noon Break
12 noon - 12:25 pm Vicki Morwitz, Professor of Business and Professor of Marketing, Columbia University’s Graduate School of Business
When algorithms set prices: strategy, fairness, and the future of markets
12:25 pm - 12:50 pm Oguz Acar, Professor of Marketing and Innovation, King’s Business School, King’s College London
Preparing your brand for agentic AI
12:50 pm - 1:15 pm Debate
1:15 pm - 2:45 pm Networking lunch
2:45 pm - 3:10 pm Patrizia Cianetti, Director of Marketing and Communications, Ducati Motori Holding
Evolving your brand in the age of AI
3:10 pm - 3:35 pm Antonio Burrello, CMO, MSC Cruises
AI Concierge at sea: redefining the cruise experience
3:35 pm - 4:00 pm Romy Gai, Chief Business Officer, FIFA 
From AI to the attention economy: marketing the biggest FIFA World cup in history
4:00 pm - 4:30 pm Debate

Documenti dell'incontro

Nota informativa

GLOBAL SUMMIT
IN PERSON AND VIA WEB
 Marketing Global Summit 2026
Reimagining marketing for the AI era (with networking lunch)

Nota informativa

Kit

GLOBAL SUMMIT
IN PERSON AND VIA WEB
 Marketing Global Summit 2026
Reimagining marketing for the AI era (with networking lunch)

Kit

Documents

GLOBAL SUMMITIN PERSON AND VIA WEB Marketing Global Summit 2026 Reimagining marketing for the AI era (with networking lunch)

Quantum Marketing. La nuova mentalità del marketing per comprendere i consumatori di domani

web link

Raja Rajamannar

Egea

GLOBAL SUMMITIN PERSON AND VIA WEB Marketing Global Summit 2026 Reimagining marketing for the AI era (with networking lunch)

Neuromarketing in pratica. 100 modi per conquistare e convincere i consumatori

web link

Roger Dooley

Apogeo

GLOBAL SUMMITIN PERSON AND VIA WEB Marketing Global Summit 2026 Reimagining marketing for the AI era (with networking lunch)

Preparate il vostro brand per gli agenti IA

Oguz Acar, David A. Schweidel

Harvard Business Review Italia

GLOBAL SUMMITIN PERSON AND VIA WEB Marketing Global Summit 2026 Reimagining marketing for the AI era (with networking lunch)

Le insidie degli algoritmi di calcolo dei prezzi

Marco Bertini, Oded Koenigsberg

Harvard Business Review Italia

GLOBAL SUMMITIN PERSON AND VIA WEB Marketing Global Summit 2026 Reimagining marketing for the AI era (with networking lunch)

AI Skills 4 Agents Observatory: l’osservatorio italiano su tecnologia, talenti e competenze per la rivoluzione dell’AI Agentica

TEHA Group , Microsoft