The session will provide an in-depth look at how small and medium-sized enterprises can integrate generative artificial intelligence tools, such as ChatGPT and custom GPTs, into their operational processes to improve efficiency, free up resources, and foster innovation.
Concrete scenarios and practical applications will be explored, highlighting how AI can support SMEs in several areas:

• Automation of repetitive tasks and workflow optimization, allowing teams to focus on strategic and creative projects.
• Accessible tools and tangible results, with examples of using ChatGPT and custom GPTs to enhance internal communication, process management, and overall productivity.
• Strategic integration of AI, to strengthen agility and competitiveness and adapt quickly to rapidly changing market conditions.

The event will offer both an operational and strategic perspective on the use of artificial intelligence in SMEs, showing how emerging technologies can be transformed into practical advantages.