Increasing regulatory pressure, rising expectations from financial markets, and ever more stringent requirements from major brands are transforming sustainability from a compliance requirement into a strategic driver of growth—particularly in the B2B space. More and more companies are asking their suppliers for concrete, measurable, and verifiable solutions to support objectives such as decarbonization, circularity, supply-chain traceability, and the reduction of Scope 3 emissions. In this context, suppliers able to respond credibly to these demands can strengthen customer relationships and unlock new market opportunities.
This session will explore the business opportunities offered by sustainability in B2B, examining how to turn customer requirements and regulatory pressure into a true competitive advantage. Participants will engage with Tensie Whelan, Distinguished Professor of Practice for Business and Society at the NYU Stern School of Business and a leading international voice on the link between sustainability and economic and financial performance.
In particular, the discussion will focus on:

• how sustainability can effectively support B2B growth today
• the strategic role of suppliers in helping companies address net-zero targets, Scope 3 emissions, sustainable sourcing, and circularity
• the importance of measuring impact, producing robust data, and building credible storytelling to develop long-term customer relationships
• how to turn sustainability into a commercial lever through the training and enablement of sales teams

The session will be further enriched by contributions from senior executives who will share experiences and real-world case studies.
Further details will follow.