Storytelling is not just a creative habit: it is one of the most powerful tools a leader has to guide people, share a vision, build trust, and drive change. In business, as in high-level sports, knowing how to construct and tell effective stories means transforming goals into concrete commitments, values into behaviours, and potential into performance.
In this meeting, Mauro Berruto will take participants on a journey into the “grammar” of storytelling, showing how it can become a concrete lever for leadership and business: to sell products and services, but also ideas, projects, and strategies.
Through examples drawn from sports, art, music, literature, and cinema, the meeting will alternate between moments of inspiration and analysis, until it itself becomes a case study.
Specifically, during the meeting, participants will work interactively on some key questions:

• Why leaders need to tell stories and not just give information;
• What stories are used for in building vision, identity, and belonging;
• How to make a story engaging, credible, and effective for your audience;
• The basics of building and telling a story that “sticks”;
• The ‘Hero's Journey’ applied to the corporate world: people, challenges, obstacles, transformation.

A highly emotional and practical meeting, designed for executives and leaders who want to use storytelling as a real tool for guiding, influencing, and improving the performance of their team.