The world of professional sport represents a privileged environment for comparing organisational, decision-making, and leadership dynamics with those of the business context. This session offers the opportunity to gain insight into how Scaligera Basket Verona (Tezenis Verona) operates, observing how a structured sports organisation competes, manages complexity, and builds performance over time.

Through the discussion of strategic choices, game preparation, and positioning logics in the sports industry, participants will be able to draw insights applicable to business management. In particular, they will engage with Head Coach Demis Cavina on how opponent data and game analysis are used to support on-court strategy. General Manager Salvatore Trainotti will share his perspective on the team’s objectives and results achieved.

Finally, Marketing Manager Mauro Brugnara will illustrate the principles guiding brand investment and positioning in sport, with a specific focus on alignment with values and connection to the local territory.

The session will conclude with the opportunity to watch the team in action during a Serie A2 championship game between Scaligera Basket and Forlì.

During this session, participants will explore:

• game preparation as a structured process: role organisation, use of data, and decision support;
• the overall governance of a sports organisation, balancing results and objectives;
• brand investment and positioning strategies in sport, with attention to value coherence and territorial roots;
• basketball as an organisational metaphor to interpret leadership, decision-making processes, and adaptability under pressure.