In this session, participants will have the opportunity to engage with Alberto Castelvecchi, internationally recognized communication expert, on the core principles of effective communication. The session is designed to help participants develop greater awareness of their communication style and strengthen their ability to convey messages in a clear, consistent, and credible way.

Through a practical and interactive approach, the session will provide concrete tools to make communication more impactful, manage interactions with greater confidence, adapt messages to different audiences, and maintain consistency even in complex and challenging situations.

In particular, the session will focus on four key communication tools:

• delivering a message: how to build and communicate messages effectively and persuasively
• staying on message: how effective leaders reinforce their key messages with consistency and continuity
• believing in the message: exploring the ethical foundations of persuasion
• managing the flow: how to adapt communication to the context, timing, and dynamics of interaction.