In this session, participants will be guided by Gianni Canova, film critic and Past Rector of IULM University, through an inspirational and hands-on journey using iconic cinematic sequences.

In a broader context marked by uncertainty, constant media exposure, and the speed of judgment, a leader's reputation has become both a fragile and strategic asset. It takes years to build and can erode in just a few gestures.

Cinema, with the power of its storytelling and the clarity of its symbols, offers a privileged lens through which to observe this dynamic: the big screen is the place where a character's reputation is put to the test, scene after scene, before the eyes of others. The most memorable sequences in cinema history are often precisely those in which a leader earns the trust of their followers or loses it.

A framework for exploring three crucial dimensions of team leadership:

• Trust and relationships: the gestures, words, and silences that build or undermine trust, and how to preserve it in moments of uncertainty
• Reputation and consistency: how a leader's credibility is shaped by the alignment between stated values and concrete actions, and how it can be rebuilt after a mistake
• Motivation and engagement: how to convey energy and direction in moments of pressure and change, unlocking people's potential.

An opportunity to reread behaviors, choices, and leadership styles through the language of cinema, developing a more self-aware, authoritative approach that leaves a lasting impression.

A guided tour of the Cinema Museum in Turin will follow.