Founded in 1885 by Edoardo Bianchi, it is one of the world’s oldest bicycle brands and one of the most iconic names in global cycling. Its history is intertwined with some of the sport’s most memorable chapters, with champions such as Fausto Coppi, Felice Gimondi and Marco Pantani achieving their greatest successes riding Bianchi bicycles.

At the heart of this story lies Casa Bianchi, the new headquarters and production facility in Treviglio, where Bianchi continues to operate as a full-cycle manufacturer, directly managing every key stage of the production process. Described as an ‘industrial boutique’, it is a place where technological innovation, manufacturing excellence and customer focus converge throughout the entire value chain.

During the visit, participants will have the opportunity to explore the production heart of the factory and discuss with Alberto Cavaggioni, Chief Executive Officer, and Gianfranco Maniglia, Chief Operating Officer, how a brand with such a strong historical identity can innovate without betraying its DNA.

During the visit, participants will gain an in-depth understanding of:

• how to transform a brand’s heritage into a driver of innovation and competitiveness
• Casa Bianchi’s production model and the cutting-edge technologies that characterise its entire assembly line
• the vision and strategic choices that enable the brand to preserve its distinctive identity whilst responding to evolving markets and customer expectations.