In this session, participants will explore one of the most pressing challenges for businesses today: turning insights, skills and technologies into concrete results. Italy is a land of ingenuity and manufacturing excellence, but inventing is not enough: what makes the difference is the ability to bring ideas to market  to translate them into products, processes and business models, and turn them into growth.

With Massimo Sideri  journalist and professor, former editor of Corriere Innovazione we will explore how the rules of competitiveness are changing in the age of artificial intelligence: where value is created today, which skills truly make the difference, and how companies can use AI to strengthen innovation, productivity and their ability to compete. Adding depth to the discussion, first-hand accounts from leading figures in industrial innovation, who will share experiences and concrete cases of transformation and growth.

By the end of the session, participants will have:

• explored where and how artificial intelligence can generate real value for the business;
• identified the skills and organizational capabilities needed to innovate and grow;
• gained criteria and tools to guide innovation investments and priorities over the next 12–24 months.