Artificial intelligence and social media are profoundly transforming the way we communicate, build relationships and manage professional interactions. For managers and executives, the challenge is not only to understand and make effective use of new digital tools, but also to strike the right balance between technological efficiency and the quality of relationships, while preserving the value of personal exchange and face-to-face communication.
The session will offer participants a practical reflection on how communication is evolving in the age of artificial intelligence and on the skills that are becoming increasingly important to preserve authenticity, trust and the quality of relationships. In a context where content and interactions can be increasingly generated, filtered or mediated by AI, the ability to ask the right questions, exercise critical thinking and build strong personal relationships becomes even more relevant.

The session will provide participants with an opportunity to discuss:

• how AI and social media are transforming language, communication methods and the way professional relationships are built;
• how to communicate effectively and thoughtfully in a context where content and interactions are increasingly mediated by artificial intelligence;
• how to preserve the value of personal relationships, trust and face-to-face communication, while keeping the quality of human interaction at the centre.