In this meeting, Godem Van Dedem, will talk about how eBay’s marketing strategy is changing, focusing on: 
•    eBay’ experience in performance marketing
•    The need to invest in brand & consideration to move more dollars higher in the funnel
•    The mean for measurement of impact of spend, channel choices, creative executions and integrated campaigns
•    An overview of the recent eBay marketing journey in growing end evolving this global brand