In this webinar LIVE, Professor Ulrich Lichtenthaler, will talk about in-company innovation management, focusing on why new technologies adoption (from digitalization to automatization) often fails to bring the desired results and how only a change of internal approach to innovation can guarantee a long term success. Specifically his key topics are:

• Why a digitalization effort may not live up to the expectation: mistakes to avoid and opportunities to get
• Digitalization doesn’t mean only “more efficiency”: from incremental development to new business solution
• How a leader should act to lead the organization towards “real” innovation
• Generating growth and new revenue streams by bundling digital and non-digital innovations.