The model ’D' (like Dream) in 1949 marked the beginning of the journey that made Honda the largest manufacturer of motorcycles, which realizes all over the world the dreams of those who want an exciting life on two wheels. Their growth strategy was based on maniacal quality care and an unstoppable propensity to innovation, to the point of becoming also the first car manufacturer in the world. The Honda Italia Industriale manufacture site in Atessa is the only Honda manufacturing site for motorcycles in Europe, with a production of 100,000 vehicles per year, on an area of 143,200 square meters of which 47,300 indoor. Foundry, metal processing, welding, painting and assembly areas are a combination of technology and craftsmanship that ensures high productivity and flexibility, together with precision and passion for the product. The “queen of the house” is the Sh model, the best-selling scooter in Europe, launched this year in the Euro 5 version. During the visit, our guide will illustrate the evolution of production processes and the logic of continuous improvement adopted to meet the high standards required by the European market.