Thursday, December 2, 2021 (10 am - 1:30 pm)

AGGIORNAMENTO PERMANENTE
IN PERSON
Tour of the MV Augusta factory in Varese

MV Agusta Motor Via Giovanni Macchi, 144 - 21100 VARESE

During this tour we will have the opportunity to visit the factory and the Historical Museum of MV Agusta. The visit aims to tell the industrial adventure of a company that has always been a symbol of Italian excellence. This visit will be an opportunity to know and closely observe the main aspects of production: the use of cutting-edge materials, technology, iconic and timeless design. We will discuss curiosities and key-themes that have allowed the realization of a product of extreme quality: dedication, craftsmanship and innovation.
During the event, the marketing and production managers will share some curiosities, strategies and techniques that the company is developing to relaunch the iconic Italian brand. The visit to the showroom and the production plant will follow.

Speaker

Filippo Bassoli

Group Marketing Director, MV Agusta Motor

Programme

December 02, 2021
10 am - 11:15 am
11:15 am - 12:30 pm
12:30 pm - 1:30 pm

Meeting documents

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
Tour of the MV Augusta factory in Varese

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
Tour of the MV Augusta factory in Varese

Kit

Documents

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Tour of the MV Augusta factory in Varese

Il futuro della fabbrica

Assolombarda

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Tour of the MV Augusta factory in Varese

La fabbrica connessa. La manifattura italiana (attra)verso industria 4.0

Luca Beltrametti, Nino Guarnacci, Nicola Intini, Corrado La Forgia

goWare e Edizioni Angelo Guerini e Associati

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Tour of the MV Augusta factory in Varese

Fabbrica futuro

Marco Bentivogli, Diodato Pirone

Egea

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Tour of the MV Augusta factory in Varese

What’s the right customer experience for your brand?

Luke Williams, Alexander Buoye, Timothy L. Keiningham, Lerzan Aksoy

Harvard Business Review

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Tour of the MV Augusta factory in Varese

5 Questions to Build Your Company’s Capacity for Innovation

Rita Gunther McGrath

Harvard Business Review

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Tour of the MV Augusta factory in Varese

La rinascita di MV Agusta nelle parole del ceo: “Ecco come diventeremo un brand globale”

Emiliano Ragoni

Forbes

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Tour of the MV Augusta factory in Varese

MV Agusta superveloce Ago: è lei la "moto più bella del salone"

Motociclismo