During this tour we will have the opportunity to visit the factory and the Historical Museum of MV Agusta. The visit aims to tell the industrial adventure of a company that has always been a symbol of Italian excellence. This visit will be an opportunity to know and closely observe the main aspects of production: the use of cutting-edge materials, technology, iconic and timeless design. We will discuss curiosities and key-themes that have allowed the realization of a product of extreme quality: dedication, craftsmanship and innovation.
During the event, the marketing and production managers will share some curiosities, strategies and techniques that the company is developing to relaunch the iconic Italian brand. The visit to the showroom and the production plant will follow.
Group Marketing Director, MV Agusta Motor
The European House Ambrosetti
Luca Beltrametti, Nino Guarnacci, Nicola Intini, Corrado La Forgia
goWare e Edizioni Angelo Guerini e Associati
Marco Bentivogli, Diodato Pirone
Luke Williams, Alexander Buoye, Timothy L. Keiningham, Lerzan Aksoy
Harvard Business Review
Rita Gunther McGrath
Access is restricted to the members of Aggiornamento Permanente