Prosciutto di San Daniele is one of the ambassadors of Made in Italy in the world. A gastronomic product capable of reinventing itself and finding new spaces in the international market thanks to a prudent and modern management, of both the product and the promotion.
 
The preservation and modernization of an Italian excellence provides food for thought that go well beyond the sector to which they belong, providing a model for the recovery and renewal of other companies, based on strong heritage and beyond. A re-invention based on adapting to consumer habits, on innovation and capable of responding to the challenge of sustainability.
 
In the charming old town of San Daniele del Friuli, participants will be able to confront the architects of this success coordinated by the Prosciutto di San Daniele Consortium. They will also have the opportunity to visit a ham factory, learning the secrets of production and seasoning, as well as the basis of the analysis of the product through a pleasant moment of tasting.