Tuesday, June 27, 2023 (10 am - 5:30 pm)

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Hotel Melià Via Masaccio, 19 - 20149 MILANO

In a world marked by rapid change, it cannot be forgotten that the evolution of the Marketing function goes hand in hand with the development of new technologies, that are providing companies and marketing leaders with increasingly advanced tools to improve their business and customer experience. Global Chief Marketing Officers, academics and world-renowned experts attend the annual Global Marketing Summit to share the most important challenges of the moment, as well as future trends and most effective strategies. A unique opportunity to gather innovative ideas to successfully guide the transformation already underway and that for the coming years. 

Purpose and branding, market trends and new digital strategies are some of the main themes that will touch the speakers. 

In particular: 

  • brand values at the heart of customer engagement and retention strategies
  • the purpose and positive impact of the brand on society (and long-term business) 
  • the new emerging market trends 
  • sustainability at the heart of customer priorities 
  • the new digital strategies
As usual, there will be time dedicated to debate and discussion not only with the speakers, but also with the other participants

Speakers

Carlo Alberto Beretta

General Brand Manager, Tod's

Brendan Kane

Digital marketing expert

Shalini Kurapati

Co-Founder & CEO, Clearbox AI Solutions

Federico Marchetti

Fondatore, Yoox Net-a-porter Group

Myriam Sidibe

Chief Mission Officer and Founder, Brands on a Mission

Marie Stafford

Global Director, Wunderman Thompson Intelligence

Julka Villa

Group Head of Marketing, Campari

Programme

June 27, 2023
10 am - 10:45 am Federico Marchetti: Going against the current
10:45 am - 11:10 am Debate
11:10 am - 11:30 am Intermission
11:30 am - 12:25 pm Myriam Sidibe: Why brands need a mission
Shalini Kurapati: A high-performing ethical data strategy for AI
12:25 pm - 12:45 pm Debate
12:45 pm - 2:15 pm Lunch
2:15 pm - 2:45 pm Marie Stafford: The marketing trends of the future
2:45 pm - 3:05 pm Debate
3:05 pm - 3:35 pm Brendan Kane: The science of a viral content


3:35 pm - 3:55 pm Debate
3:55 pm - 4:15 pm Intermission
4:15 pm - 5:10 pm Julka Villa: Brand and cultural relevance. Campari’s experience
Carlo Alberto Beretta: Responding to market changes while respecting brand values. Tod’s experience
5:10 pm - 5:25 pm Debate
5:25 pm - 5:30 pm Conclusions

Meeting documents

Nota informativa

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Nota informativa

Kit

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Kit

Documents

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Brand activism: from purpose to action

Christian Sarkar, Philip Kotler

Hoepli

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

The Future 100: 2023

Wunderman Thompson Intelligence

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

The age of re-enchantment. Emerging trends and opportunities

Wunderman Thompson Intelligence

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Data Feminism

Catherine D'Ignazio, Lauren F. Klein

The MIT Press

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Artificial Intelligence: A Guide for Thinking Humans

Melanie Mitchell

Farrar, Straus and Giroux

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

Portfolio

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Marcus Collins

PublicAffairs

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Will Guidara

Optimism Press

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

The World Is On Fire But We’re Still Buying Shoes

Alec Leach

Casimir Books

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Louis Vuitton’s Formula for World Domination

Nick Kostov

The Wall Street Journal

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

The brand between purpose and cultural relevance

Julka Villa

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Why we all need to add mission to our jobs in 2023

Myriam Sidibe

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Designing a performing and ethical data strategy for AI

Shalini Kurapati

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

The Future 100 2023

Marie Stafford

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Brand Strategy: addressing market demands while upholding brand values

Carlo Alberto Beretta

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Quantum marketing. La nuova mentalità del marketing per comprendere i consumatori di domani

Raja Rajamannar

Egea

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Catturare l'attenzione. Emergere e farsi notare in 3 secondi

Brendan Kane

Apogeo

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

Myriam Sidibe

Routledge

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Come ti vesti. Cosa si nasconde dietro gli abiti che indossi

Andrea Batilla

Mondadori

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

Benbella Books

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

How Brand Building and Performance Marketing Can Work Together

Jim Stengel, Cait Lamberton, Ken Favaro

Harvard Business Review

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Employer Branding Is the New Marketing Imperative

Dipanjan Chatterjee, Melissa Bongarzone, Alex Schanne

MIT Sloan Management Review

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Introducing Brand Leadership

Interbrand

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Inflazione e e-commerce: abitudini e percezioni degli italiani

The European House - Ambrosetti , Amazon Italia

GLOBAL SUMMITIN PERSON AND VIA WEB
Marketing Global Summit 2023. The future of marketing between purpose, digital and new consumer habits

Dove and Real Beauty: Building a Brand with Purpose

Mark Kramer, Myriam Sidibe, Gunjan Veda

Harvard Business Publishing

Video of the meeting