GLOBAL SUMMIT IN PERSON AND VIA WEB Marketing Global Summit 2023 The future of marketing between purpose, digital and new consumer habits

Tuesday, June 27, 2023 (10:00 am - 5:30 pm) Meeting

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2023
The future of marketing between purpose, digital and new consumer habits

In a world marked by rapid change, it cannot be forgotten that the evolution of the Marketing function goes hand in hand with the development of new technologies, that are providing companies and marketing leaders with increasingly advanced tools to improve their business and customer experience. Global Chief Marketing Officers, academics and world-renowned experts attend the annual Global Marketing Summit to share the most important challenges of the moment, as well as future trends and most effective strategies. A unique opportunity to gather innovative ideas to successfully guide the transformation already underway and that for the coming years.

Purpose and branding, market trends and new digital strategies are some of the main themes that will touch the speakers.

In particular:

brand values at the heart of customer engagement and retention strategies
the purpose and positive impact of the brand on society (and long-term business)
the new emerging market trends
sustainability at the heart of customer priorities
the new digital strategies

As usual, there will be time dedicated to debate and discussion not only with the speakers, but also with the other participants

Speakers

Carlo Alberto Beretta

General Brand Manager, Tod's

Brendan Kane

Digital marketing expert

Shalini Kurapati

Co-Founder & CEO, Clearbox AI Solutions

Federico Marchetti

Fondatore, Yoox Net-a-porter Group

Myriam Sidibe

Chief Mission Officer and Founder, Brands on a Mission

Marie Stafford

Global Director, Wunderman Thompson Intelligence

Julka Villa

Group Head of Marketing, Campari

Programme

June 27, 2023
10:00 am - 10:45 am	Federico Marchetti: Going against the current
10:45 am - 11:10 am	Debate
11:10 am - 11:30 am	Intermission
11:30 am - 12:25 pm	Myriam Sidibe: Why brands need a mission Shalini Kurapati: A high-performing ethical data strategy for AI
12:25 pm - 12:45 pm	Debate
12:45 pm - 2:15 pm	Lunch
2:15 pm - 2:45 pm	Marie Stafford: The marketing trends of the future
2:45 pm - 3:05 pm	Debate
3:05 pm - 3:35 pm	Brendan Kane: The science of a viral content
3:35 pm - 3:55 pm	Debate
3:55 pm - 4:15 pm	Intermission
4:15 pm - 5:10 pm	Julka Villa: Brand and cultural relevance. Campari’s experience Carlo Alberto Beretta: Responding to market changes while respecting brand values. Tod’s experience
5:10 pm - 5:25 pm	Debate
5:25 pm - 5:30 pm	Conclusions