In an age of continuous emergencies, from geopolitical crisis to the climate, brands must find new ways to tell their stories, becoming protagonists and no longer spectators of changes in society. The consumers, increasingly sensitive to the positioning of companies on the issues most important to them, are asking for it. In this new scenario, corporate storytelling has radically changed, giving rise to narrative universes based on images and words that express the new "activist" dimension of brands, called to take a stand on the great themes of our time.
 
What are the new imaginaries of business communication? How to manage your reputation in a context where emotional perceptions increasingly affect stakeholders? How to engage in social causes by being credible?
 
Participants will discuss these questions with Andrea Fontana, one of the leading experts in business communication, who, also through some concrete cases, will illustrate the new trends and strategies of corporate storytelling.

In particular, the following topics will be discussed in depth during the meeting:

• the new words and images of the business narrative
• reputation management between perception management and personal branding
• narrative platforms to tell your story
• the brand activism to affirm the commitment to society.