For years, neuromarketing has been viewed with mistrust by companies, an investment considered too expensive, both in terms of resources and time, and difficult to apply. Today, however, this is no longer the case. New technologies allow us to connect neuroscience and business much more easily and with great results. Thanks to cloud computing services and wearable devices (wearables), such as smart watches and AR headsets, companies can better monitor the unconscious mechanisms that determine purchasing behaviour, modifying strategies and products/services.
 
What role do emotions play in consumer decisions? How to integrate neuroscience into your marketing strategy? How can neuromarketing improve the customer journey?
 
Participants will discuss these and other questions with Roger Dooley, one of the leading international experts in neuromarketing and author of many bestsellers. He will illustrate how neuroscientific principles can boost their business through practical examples .
 
During the meeting, the following topics will be discussed:

• the approaches and tools of neuromarketing
• neuroscience applied to business: best practices from digital communication to e-commerce
• the Persuasion Slide model to motivate consumers and reduce friction in the purchasing process.