Tuesday, June 18, 2024 (2:30 pm - 6:00 pm) Meeting

AGGIORNAMENTO PERMANENTE
IN PERSON
The human challenge of AI: introducing it successfully in different companies and contexts without neglecting the human factor

Baker Hughes Florence Learning Center Via Perfetti Ricasoli, 78 - 50127 FIRENZE

The application of AI requires not only technological and business skills, but also an awareness of the relationship of AI to the sociocultural context and identity of those who will benefit from it.  
Before thinking about and designing practical applications for AI, to predict its effectiveness, it therefore becomes critical to understand its place within a social and human frame of reference.  
 
Are there cultural differences in the adoption of AI? What can be learned from the experience of cities like Dubai and Singapore in terms of applying AI in different contexts? How is AI changing the way companies work and how can its adoption be made easier? 
 
This meeting will provide an opportunity to reflect on the implementation of AI (generative and non-generative), analyzing both its flexibility and ability to adapt to different contexts and the changes it causes and requires of companies seeking to grasp its potential. With Barbara Carfagna, a connoisseur of the implications of the digital revolution in different realities and cultures, AI will be approached with a sociocultural gaze, bringing from success stories from around the world from which to draw insights for an application truly dropped into local realities. With Stefano Puntoni, an expert on worker-machine integration, we will investigate the barriers inside and outside companies with respect to AI and what are the consequences of its introduction on the corporate human environment.  Finally, Roberto Tundo will bring the most recent innovations experienced inside a key company in the country such as Ferrovie dello Stato.
 
In particular, the following topics will be addressed:

  • applications of AI in the world: from Brazil to Singapore, and from the city to the company, insights for introducing it into Italian ecosystems
  • creating the foundation for successful implementation of AI: the working method for proper human-computer interaction
  • the innovation brought by AI in Ferrovie dello Stato.

Speakers

Barbara Carfagna

Stefano Puntoni

Professor of Marketing, The Wharton School, University of Pennsylvania

Roberto Tundo

Chief Technology, Innovation & Digital Officer, Gruppo Ferrovie dello Stato

Programme

June 18, 2024
2:30 pm - 3:15 pm Barbara Carfagna - Applications of AI in the world: from Brazil to Singapore, ideas for introducing it in the Italian ecosystem
3:15 pm - 4:00 pm Stefano Puntoni - IA in business: steps to make for an effective human - machine interaction
4:00 pm - 4:20 pm Debate
4:20 pm - 4:45 pm Break
4:45 pm - 5:15 pm Roberto Tundo - How IA brought up innovation into the Gruppo Ferrovie dello Stato
5:15 pm - 5:40 pm Panel discussion
5:40 pm - 6:00 pm Debate

Documenti dell'incontro

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
The human challenge of AI: introducing it successfully in different companies and contexts without neglecting the human factor

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
The human challenge of AI: introducing it successfully in different companies and contexts without neglecting the human factor

Kit