In an era of artificial intelligence and increasingly depersonalized and automated business transactions, the role of business-to-business (B2B) relationships will become more central than ever.

Paradoxically, this means that human interactions, when they occur, will require the building of trust to be stronger and in much shorter timeframes. From this perspective, it's interesting to explore the potential advantage of Italian culture, which is already deeply rooted in relationship-building. Furthermore, the democratization of knowledge brought about by AI will place greater emphasis on personal qualities such as empathy and individuality, traits that are much harder to replicate by algorithms.

How can we create valuable relationships in a society of increasingly digital interactions? How can we build meaningful connections with clients, partners, and investors by focusing on empathy and shared experiences? What can Italian culture offer in this regard?

During this event, participants will have the opportunity to engage with Jann Martin Schwarz, founder of LinkedIn’s B2B Institute, and delve into:

• why relational capital and authenticity will be essential in the age of AI
• how the "trust triangle" is shifting: from a focus on knowledge, which will be democratized by AI, to a greater emphasis on relationships and individual uniqueness
• techniques and examples for creating meaningful business relationships: what can be learned from experience-based industries
• can the Italian relational mindset be a competitive advantage in the age of AI?