In today’s increasingly uncertain and unpredictable business world, crises – of varying nature and intensity – have become an inevitable reality for every company.

Successfully navigating a crisis requires preparation and the ability to manage three key phases: being ready for the sudden onset of a critical event, managing the crisis as it unfolds, and overcoming its aftermath by recovering any losses and finding renewed momentum to grow.

In this Summit, thanks to the insights from professors from leading international business schools and high-profile global Executives, participants will have the opportunity to explore how the strategic value of communication can serve as a critical lever to navigate crises, able to turn even the most challenging moments into opportunities for renewed growth and success.