In today’s increasingly uncertain and unpredictable business landscape, crises - in their various forms and levels of severity - represent an inevitable reality for every company.

Effectively navigating a crisis requires preparation and management skills across three key phases: being ready for the sudden onset of a critical event, managing the crisis as it unfolds, overcoming its consequences, recovering what may have been lost and finding new momentum to resume growth.

In this meeting, through insights from professors at leading international business schools, high-profile executives and seasoned experts, participants will have the opportunity to explore how the strategic value of communication can serve as a decisive lever in each of these three stages.

While communicating effectively in times of crisis proves to be essential, for those who are able to do so, communication becomes a true strategic asset, capable of turning even the most challenging moments into opportunities for renewed growth and long-term success.