Tuesday, September 23, 2025 (9:30 am - 4:30 pm) Meeting

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Communications Global Summit 2025
Mastering Crisis Communications: key insights and best practices (with networking lunch)

Hotel Melià Via Masaccio, 19 - 20149 MILANO

In today’s increasingly uncertain and unpredictable business landscape, crises - in their various forms and levels of severity - represent an inevitable reality for every company.

Effectively navigating a crisis requires preparation and management skills across three key phases: being ready for the sudden onset of a critical event, managing the crisis as it unfolds, overcoming its consequences, recovering what may have been lost and finding new momentum to resume growth.

In this meeting, through insights from professors at leading international business schools, high-profile executives and seasoned experts, participants will have the opportunity to explore how the strategic value of communication can serve as a decisive lever in each of these three stages.

While communicating effectively in times of crisis proves to be essential, for those who are able to do so, communication becomes a true strategic asset, capable of turning even the most challenging moments into opportunities for renewed growth and long-term success.

Speakers

Santiago de la Cierva

Professor of Crisis Management and Communications, IESE Business School

Lucy Ellis

Chief Communications Officer, MSC Cruises

Nicola Leske

Executive Vice President, Corporate Communications and Sustainability, DHL

Ettore Messina

Head Coach and President Basketball Operations, Olimpia Milano

Andrea Pallard

Vice President, Global Alfa Romeo and Maserati Communications, Stellantis

Mara Lucilla Valsecchi

Chief Executive Officer, Planet Farms Italy

Programme

September 23, 2025
9:30 am - 10:45 am Welcome and introduction

Santiago De la Cierva – Professor of Crisis Management and Communications, IESE Business School
10:45 am - 11:10 am Debate
11:10 am - 11:40 am Break
11:40 am - 12:30 pm Andrea Pallard – Vice President, Global Alfa Romeo and Maserati Communications, Stellantis

Mara Lucilla Valsecchi – Chief Executive Officer, Planet Farms Italia
12:30 pm - 1:00 pm Debate
1:00 pm - 2:30 pm Lunch
2:30 pm - 3:10 pm Nicola Leske – Executive Vice President, Corporate Communications & Sustainability, DHL

Lucy Ellis – Chief Communications Officer, MSC Crociere
3:10 pm - 3:30 pm Debate
3:30 pm - 4:10 pm Ettore Messina – Head Coach and President Basketball Operations, Olimpia Milano
4:10 pm - 4:30 pm Debate

Documenti dell'incontro

Nota informativa

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Communications Global Summit 2025
Mastering Crisis Communications: key insights and best practices (with networking lunch)

Nota informativa

Kit

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Communications Global Summit 2025
Mastering Crisis Communications: key insights and best practices (with networking lunch)

Kit