GLOBAL SUMMIT IN PERSON AND VIA WEB Communications Global Summit 2025 Mastering Crisis Communications: key insights and best practices (with networking lunch)

Tuesday, September 23, 2025 (9:30 am - 4:30 pm) Meeting

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Communications Global Summit 2025
Mastering Crisis Communications: key insights and best practices (with networking lunch)

In today’s increasingly uncertain and unpredictable business world, crises – of varying nature and intensity – have become an inevitable reality for every company.

Successfully navigating a crisis requires preparation and the ability to manage three key phases: being ready for the sudden onset of a critical event, managing the crisis as it unfolds, and overcoming its aftermath by recovering any losses and finding renewed momentum to grow.

In this Summit, thanks to the insights from professors from leading international business schools and high-profile global Executives, participants will have the opportunity to explore how the strategic value of communication can serve as a critical lever to navigate crises, able to turn even the most challenging moments into opportunities for renewed growth and success.

Speakers

Santiago de la Cierva

President, Fundación Universidad Villanueva

Lucy Ellis

Chief Communications Officer, MSC Cruises

Ettore Messina

Head Coach and President Basketball Operations, Olimpia Milano

Christina Neuffer

Vice President, Head of Global Media Relations, DHL Group

Andrea Pallard

Vice President, Global Alfa Romeo and Maserati Communications, Stellantis

Mara Lucilla Valsecchi

Chief Executive Officer, Planet Farms Italy

Programme

September 23, 2025
9:30 am - 10:50 am	Welcome and introduction Santiago de la Cierva – President, Fundación Universidad Villanueva The crises ahead: strategies for preparedness, response, and rapid recovery
10:50 am - 11:10 am	Debate
11:10 am - 11:40 am	Break
11:40 am - 12:30 pm	Andrea Pallard – Vice President, Global Alfa Romeo and Maserati Communications, Stellantis Promote and Protect: leading brand communications through change and complexity Mara Lucilla Valsecchi – Chief Executive Officer, Planet Farms Italia Growing through crisis: the leadership of communication
12:30 pm - 1:00 pm	Debate
1:00 pm - 2:30 pm	Lunch
2:30 pm - 3:20 pm	Christina Neuffer – Vice President, Head of Global Media Relations, DHL Group The DHL playbook: navigating crisis scenarios from local to global scale Lucy Ellis – Chief Communications Officer, MSC Cruises From crisis to catalyst: how reputational challenges can drive organizational change
3:20 pm - 3:40 pm	Debate
3:40 pm - 4:10 pm	Ettore Messina – Head Coach and President Basketball Operations, Olimpia Milano Crisis: everything is normal…
4:10 pm - 4:30 pm	Debate