We often underestimate how deeply the words we speak—or write—influence how others perceive us, the trust we are able to generate, and, as a result, the responses, and reactions we receive. Yet, in face-to-face interactions as well as in emails or video calls, the smart use of language can make a real difference.

During this session, participants will have the opportunity to engage with Emanuele Maria Sacchi, one of the leading experts in negotiation and charisma, to discover which words enhance our authority and which ones, instead, may undermine the relationship.

The goal will be to develop a more positive, clear, and persuasive communication style—one that improves interaction within teams and with external stakeholders, leading to more effective outcomes, stronger relationships, and a more lasting impression.

Specifically, the session will cover:

• Words that foster trust, connection, and openness
• The “Killer Phrases” that sabotage communication
• How to communicate with greater energy and positivity
• How to capture and maintain attention using the Reticular Activating System (R.A.S.)