In a context over-populated with stimuli and brands that appear similar to one another, creating authentic and lasting bonds with customers is not just desirable—it is strategic. Strengthening these bonds means making the brand more resilient, facilitating the launch of new products, and increasing its “memorability” in a crowded market.

During this session, participants will explore how neuroscience not only explains how customer relationships are formed, but more importantly, why they endure over time. The goal is also to move away from approaches based on discounts, sales pressure, or traditional loyalty programs, and instead embrace a deeper “human-to-human” mindset.

This will not be a theoretical lecture: participants will experience the latest neuroscience-supported tools and leave with concrete ideas for creating customer moments that truly stick in memory.