In a global market dominated by uncertainty, rapid change, and fierce competition, no organization can truly consider itself safe. Competitive advantage is increasingly fragile: a single disruptive innovation or a wrong decision can radically change the rules of the game. Today, more than ever, leaders must be able to respond with clarity and agility, turning challenges into opportunities.

Formula 1 is the perfect paradigm for this scenario: every detail, no matter how small, can determine victory or defeat. Here there is no room for improvisation—performance is visible, immediate, and measurable. From this high-intensity world, business leaders can draw inspiration to refine their strategies, make more targeted decisions, and lead their organizations with a results-oriented mindset.

How can an organization prepare to face major transformations, anticipating their effects before they become threats? And what lessons can be replicated from the world of Formula 1?

In this session, Paolo Aversa will guide participants in exploring Formula 1 as a unique and extraordinary strategic laboratory: an ecosystem where innovation, performance, and resilience are interwoven, offering valuable insights for rethinking strategies and tackling the challenges of competitive business.

In particular, the session will explore:

• why Formula 1, and when its strategies work
• how Formula 1 strategies can be applied across other industries: use cases on innovation, AI, and storytelling.