There are only three levers to increase profits: price (pricing), volumes, and costs. Of these levers, pricing is both the strongest and the fastest. Nevertheless, pricing is often overlooked or managed in a non-systematic and non-innovative way, missing out on important opportunities to maximize profits. Companies that instead devote proper attention to price management are the ones with margins significantly above the average of their industry.
How can profits be maximized through optimal pricing management? What are the best practices and concrete, tangible business cases we can draw inspiration from?
During this event, thanks to the contribution of Danilo Zatta, one of the world’s leading experts in pricing, participants will have the opportunity to delve into key points from his books “The Basics of Pricing” and “The 10 Rules of Highly Effective Pricing”, such as:

• How can customer choices be influenced through behavioural pricing?
• With which pricing levers (and by how much) can profits be increased?
• How do cost-based pricing and value-based pricing work, and which one is better?
• What are the prerequisites and concrete use cases of AI-based pricing?
• How can you respond in a price war in order to “win” or to “get out of it”?