Over the next decade, the ability to govern data and integrate artificial intelligence into decision-making processes will become a critical factor for business survival and competitiveness. Organizations that fail to develop a clear AI adoption strategy risk losing relevance in markets increasingly driven by speed, efficiency, and continuous learning.

This session offers participants the opportunity to explore how to design a structured AI adoption strategy, which tools and operating models can support the transformation journey, and what tangible impacts artificial intelligence is already delivering in terms of productivity, innovation, and competitive advantage.

The goal is to provide a clear and pragmatic view of AI as an essential strategic lever, helping organizations navigate opportunities, technological choices, and organizational implications.

During this session, participants will explore:

• how to define an AI adoption strategy aligned with business objectives and data maturity
• which AI tools and operating models can accelerate process transformation
• the concrete impact of AI on productivity, competitiveness, and innovation capabilities
• the key organizational and cultural challenges associated with AI adoption and how to address them effectively.