Artificial intelligence has accelerated changes that are now affecting all business functions, challenging established operating models, organizational structures, and decision-making logics. AI is no longer about isolated experiments, but about reshaping how companies function as a whole.
How do top management responsibilities evolve in this context? How can strategy, organization, and technology be aligned? Which functions must be redesigned to avoid fragmentation and inefficiencies?
Against this backdrop, the session with Alberto Mattiello, Business Futurist and author, offers a structured reflection on the characteristics companies need to operate effectively in today’s technological environment. The session provides participants with an integrated perspective on how HR, organization, processes, services, and marketing can be redesigned through AI, ensuring coherence and systemic impact.

During this session, participants will explore:

• the strategic and organizational traits of companies able to integrate AI across functions
• the impact of AI on HR and organizational models, including skills, roles, collaboration, and leadership
• how to rethink core processes to improve operational effectiveness and decision quality
• the implications of AI for service development and value creation models
• the transformation of marketing and customer relationships within an increasingly data-driven and predictive ecosystem.