To remain competitive, companies are increasingly required to embed sustainability into their business models and growth strategies. In today's rapidly evolving business environment, an effective sustainability strategy is no longer simply a matter of compliance, reporting obligations, regulatory requirements or reputational risk management. Instead, it has become a key driver of business transformation, innovation and long-term value creation.

During this session, participants will engage with Paolo Taticchi, Professor at University College London and internationally recognised expert in sustainability and corporate strategy. Drawing on real-world business cases, he will demonstrate how sustainable transformation can generate measurable economic value and strengthen long-term business performance.

The discussion will focus in particular on:

• the evolution of corporate sustainability from a compliance exercise to a strategic driver of competitiveness, innovation and growth;
• the value creation opportunities arising from sustainability, including access to new markets and customer segments, improved operational efficiency, enhanced access to capital, stronger talent attraction and retention, and more resilient supply chains;
• how to integrate sustainability into corporate strategy, turning it into a catalyst for innovation, growth and long-term value creation;
• how to build a compelling business case for sustainability investments and measure their impact on competitiveness and financial performance.