Why are intelligence officers able to obtain information and build trust, even in the most challenging environments? In this meeting, participants will discover how some of the principles used in the world of espionage can also be applied to business to quickly establish credibility, understand the true motivations of their counterparts, and manage negotiations and high-stakes conversations more effectively.

Drawing on the experiences and insights presented in the bestselling book “Sell Like a Spy”, Jeremy Hurewitz will demonstrate how the principles used by CIA officers, FBI negotiators and intelligence professionals can be applied to business to read the context, gather relevant information and build lasting, mutually valuable agreements.

Through examples, case studies and real-world experiences, participants will have the opportunity to:

• develop the ability to quickly build trust and credibility through empathy, active listening and authentic connections;
• acquire tools to read the context, understand counterparts’ motivations and gather relevant information;
• explore negotiation strategies focused on creating mutual value and reaching sustainable, long-term agreements.