How should you change your strategy to face an unexpected crisis and in the midst of the development of a Corporate Strategy Plan? How can you modify your innovation plans accordingly and try to face a highly uncertain scenario? In this webinar, we will hear how one of the biggest Football club in the world has addressed these challenges: the Barcelona Futbol Club. We will listen to its Chief Strategy & Innovation Officer, Javier Sobrino, who has conceived the Corporate Strategic Plan (2015-2021) of the team.
In this webinar, he will illustrate what strategy the team has been adopted to face crises and times of uncertainty, how the team has been able to take the best out of the Open Innovation and Eco-system Innovation models that have been guiding internal transformative processes for years and how a crisis, albeit representing a brake in various areas, can somehow act as a catalyst for change and boost innovative processes.