Tuesday, October 12, 2021 ( 3 pm - 6 pm)

AGGIORNAMENTO PERMANENTE
IN PERSON
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Baker Hughes Florence Learning Center Via Perfetti Ricasoli, 78 - 50127 FIRENZE

The retail sector and the customer experience in general are facing a crucial turning point. In recent years, in fact, politics, the environment and technology have greatly influenced the way we shop, giving a jolt to the industry. As a consequence of the pandemic, these trends have accelerated further, creating a time of disruption that creates economic uncertainty and leaves companies and experts with many questions to answer.
During this meeting, Alexis Mavrommatis, Professor of Marketing and expert in retail and customer experience, will try, also through the analysis of best practices, to guide us through some of these important issues, including:

  • what impact will these evolving elements have on the sector?
  • what are the emerging trends in retail sales and what are their effects on customers?
  • what will be the future directions and challenges to succeed in this new era where e-commerce could take over from retail?

Speaker

Alexis Mavrommatis

Associate Professor, Department of Marketing, ESADE

Programme

October 12, 2021
3 pm - 4:15 pm
4:15 pm - 4:45 pm
4:45 pm - 6 pm

Meeting documents

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Kit

Documents

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Retail 4.0. 10 regole per l'era digitale

Philip Kotler, Giuseppe Stigliano

Mondadori

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Alexis Mavrommatis

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Never quiet. La mia storia (autorizzata malvolentieri)

Oscar Farinetti

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

How small service failures drive customer defection: Introducing the concept of microfailures

Alexis Mavrommatis, Sean Sands, Colin Campbell, Lois Shedd, Carla Ferraro

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Lettera Club - La rete del valore dell’e-commerce e del digital retail: un driver per la crescita e la trasformazione digitale dell’Italia

Ambrosetti Club

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

The store is dead - Long live the store

David R. Bell, Santiago Gallino, Antonio Moreno

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Dossier: nel 2021 la fine del modello dei grandi magazzini?

Olivier Guyot

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

How in-store tech will transform retail

Selena Zhu, Maxime Cohen, Saibal Ray

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
Envisioning retail and e-commerce new-normal: emerging trends and future challenges

Retail trends playbook 2020

Microsoft

Video of the meeting