“Fake news” are not false news, but made-up news, which we need to be able to recognize and manage in our private and professional lives. How do we know today whether something is true or not? Making decisions based on false information is in fact a risk not to take in our private as well as professional life. It is therefore important to know how to recognize (and make the truth recognized) and distinguish it from fake news.
Thanks to the intervention of writers, journalists and scientists, we will address these issues both from a theoretical point of view and from a practical point of view, bringing to the ground concepts useful to managers in their work, increasingly impacted by a mass of false or unreliable news.
 
Building the credibility of leaders in an “infodemic” context

• what to do and what not to do when communicating
• the "rules" of communication and the quality of sources
• a leader must be an effective (and memorable) storyteller of reality

 
Fake news and bias of the mind

• the 3 fundamental values of information: the value of facts, the value of transparency and the value of responsibility
• the importance of external rules, scientific evidence, to counter fake news
• we understand not only what we think, but how we think, to cope with the biases of the mind

 
Don’t call them fake news: the mathematics of disinformation

• the precise calculation hidden behind the false news, designed and structured to manipulate us
• communication differences between different media: TV, print media, web and social media
• migration: information mistakes create economic and cultural damage