VIDEO (608)

The challenges of digital transformation in a complex organization: the experience of the Government of Catalonia

Daniel Marco, SmartCatalonia at Government of Catalonia, Director

Make the right decisions to solve problems and avoid common mistakes

Olivier Sibony, HEC Paris, Professor of Business e Corporate Strategy

Come prendere decisioni giuste? Processo solido e teamwork

Olivier Sibony, HEC Paris, Docente di Business e Corporate Strategy

4 methods to improve the quality of your decisions

Olivier Sibony, HEC Paris, Professor of Business e Corporate Strategy

8 top business benefits of CSR

Craig N. Smith, INSEAD University, Professor of Ethics e Social Responsibility

3 practical strategies to create shared value

Craig N. Smith, INSEAD University, Professor of Ethics e Social Responsibility

The economic and strategic return on corporate social responsibility

Craig N. Smith, INSEAD University, Professor of Ethics e Social Responsibility

Building Strategies for Radical Innovation

David Gram, Lego, Head of Venturing, EMEA

Experiment to innovate: don't be afraid of failure

David Gram, Lego, Head of Venturing, EMEA

How to build a culture of intrapreneurship and agility

David Gram, Lego, Head of Venturing, EMEA

Top 5 advice to be an impactful leader

David Gram, Lego, Head of Venturing, EMEA

Marketing and reputation: the relevance of employer branding for the future of business

Xavier Oliver, IESE Business School, Professor of Marketing

Emotional marketing - attract your audience through emotions

Xavier Oliver, IESE Business School, Professor of Marketing

From multichannel to mobile centric strategies

Chiara Occulti, Luxottica, Senior Vice President Global Brands and Communication

AI: towards extreme customization of the product

Chiara Occulti, Luxottica, Senior Vice President Global Brands and Communication

From social media to social cause: 4 punti chiave per affrontare il marketing dei prossimi 10 anni

Chiara Occulti, Luxottica, Senior Vice President Global Brands and Communication

Transforming marketing to drive growth

Chris Capossela, Microsoft, Chief Marketing Officer and Executive Vice President, Marketing and Consumer Business

Be brave in order to grow: change your business model

Chris Capossela, Microsoft, Chief Marketing Officer and Executive Vice President, Marketing and Consumer Business

The future of marketing and the Financial Times' new agenda

Finola McDonnell, Financial Times, Chief Communications and Marketing Officer

Antifragile Mindset: come allenare capacità di usare ostacoli, incertezza e casualità a proprio vantaggio

Giuseppe Vercelli, Responsabile Area Psicologica, Juventus F.C.

Creare il percorso verso l'obiettivo: sincronia, forza, energia, ritmo, attivazione

Giuseppe Vercelli, Responsabile Area Psicologica, Juventus F.C.

How to adopt a value-driven approach in marketing

Finola McDonnell, Chief Communications and Marketing Officer, Financial Times

Cos’è la finzione e soprattutto cosa non è

Emiliano Poddi, Scrittore ed esperto di storytelling

Raccontare una storia che va oltre i fatti reali

Emiliano Poddi, Scrittore ed esperto di storytelling

Come il CFO motiva il suo team: il caso Vodafone

Barbara Cavaleri, Vodafone Italia, Finance Director