VIDEO (1501)

FAKE NEWS: tra reputazione aziendale, corporate communication e brand management

Marco Grazioli, The European House - Ambrosetti, Presidente

Marketing Global Summit 2018

Video Pillola, The European House - Ambrosetti

Assessment and tools for HRs: truths to rely on and myths to debunk

Patrick Vermeren, Evidence Based HRM, Co-founder

Talent Recruitment: what are the best and worst tools

Patrick Vermeren, Evidence Based HRM, Co-founder

Leadership Development: 5 Methods that work

Patrick Vermeren, Evidence Based HRM, Co-founder

Purpose beyond profit: aiming at sustainable prosperity, not wealth

Christopher Smith, BrandSmith, CEO

Un nuovo modello di marketing: il contenuto come value proposition

Tomasz Lisewski, Royal Philips, Global Head of Marketing

How is AI changing marketing

Amit Joshi, IMD Faculty, Digital Marketing and Strategy Professor

4 strategie di vendita per 4 mentalità diverse

Per Ostergaard Jacobsen, Department of Marketing, Copenhagen Business School, Professore

Storytelling, Creativity and Boldness drive conversation around your brand

Henrik Ellstrom, Absolut Vodka, Global Brand Director,

The Biggest Factor of Success is the Customers Decision Speed

Robert Clay, Marketing Wizdom Ltd, Founder

The 6 Main Trends of Retail in the Future

Borja Castresana, Desigual, former Global Chief Marketing & Communication Officer

The future of Retail Marketing

Borja Castresana, Desigual, Già Global Chief Marketing & Communication Officer

Anteprima del Forum di Cernobbio

"Lo scenario di oggi e di domani per le strategie competitive", The European House - Ambrosetti

Felicità sul lavoro: un cocktail di 6 ingredienti

Marco Grazioli, The European House - Ambrosetti, Presidente

Risorse felici, risorse produttive: come l’HR può migliorare coinvolgimento e rendimento dei lavoratori

Fabio Vennettilli, ADP Software Solutions Italia, General Manager

Cosa ci rende infelici sul lavoro: consigli per gli HR

Fabio Vennettilli, ADP Software Solutions Italia, General Manager

Accelerare la trasformazione digitale in una realtà tradizionale come Poste Italiane

Carolina Gianardi, Poste Italiane, Responsabile Marketing Strategico

Massimizzare l'integrazione tra canali fisici e reali

Carolina Gianardi, Poste Italiane, Responsabile Marketing Strategico

La sfida della convergenza tra fisico e digitale: l’esperienza di Poste Italiane

Carolina Gianardi, Poste Italiane, Responsabile Marketing Strategico

US China and world economy: technology and trade war

Niall Ferguson, Hoover Institution, Stanford University and Center for European Studies, Harvard University, Senior Fellow

Who will win the US China Trade War?

Niall Ferguson, Hoover Institution, Stanford University and Center for European Studies, Harvard University, Senior Fellow

Will robots be part of our future society?

Hiroshi Ishiguro, Intelligent Robotics Laboratory, Department of Systems Innovation, Osaka University, Visiting Director

Robots Society: we will interact with androids with human characteristics

Hiroshi Ishiguro, Intelligent Robotics Laboratory, Department of Systems Innovation, Osaka University, Visiting Director

The main problems and possible actions to take in Italy

Nouriel Roubini, Roubini Macro Associates, LLC, Chairman & CEO