The challenges of digital transformation in a complex organization: the experience of the Government of Catalonia
Daniel Marco, SmartCatalonia at Government of Catalonia, Director
Make the right decisions to solve problems and avoid common mistakes
Olivier Sibony, HEC Paris, Professor of Business e Corporate Strategy
Come prendere decisioni giuste? Processo solido e teamwork
Olivier Sibony, HEC Paris, Docente di Business e Corporate Strategy
4 methods to improve the quality of your decisions
Olivier Sibony, HEC Paris, Professor of Business e Corporate Strategy
8 top business benefits of CSR
Craig N. Smith, INSEAD University, Professor of Ethics e Social Responsibility
3 practical strategies to create shared value
Craig N. Smith, INSEAD University, Professor of Ethics e Social Responsibility
The economic and strategic return on corporate social responsibility
Craig N. Smith, INSEAD University, Professor of Ethics e Social Responsibility
Building Strategies for Radical Innovation
David Gram, Lego, Head of Venturing, EMEA
Experiment to innovate: don't be afraid of failure
David Gram, Lego, Head of Venturing, EMEA
How to build a culture of intrapreneurship and agility
David Gram, Lego, Head of Venturing, EMEA
Top 5 advice to be an impactful leader
David Gram, Lego, Head of Venturing, EMEA
Marketing and reputation: the relevance of employer branding for the future of business
Xavier Oliver, IESE Business School, Professor of Marketing
Emotional marketing - attract your audience through emotions
Xavier Oliver, IESE Business School, Professor of Marketing
From multichannel to mobile centric strategies
Chiara Occulti, Luxottica, Senior Vice President Global Brands and Communication
AI: towards extreme customization of the product
Chiara Occulti, Luxottica, Senior Vice President Global Brands and Communication
From social media to social cause: 4 punti chiave per affrontare il marketing dei prossimi 10 anni
Chiara Occulti, Luxottica, Senior Vice President Global Brands and Communication
Transforming marketing to drive growth
Chris Capossela, Microsoft, Chief Marketing Officer and Executive Vice President, Marketing and Consumer Business
Be brave in order to grow: change your business model
Chris Capossela, Microsoft, Chief Marketing Officer and Executive Vice President, Marketing and Consumer Business
The future of marketing and the Financial Times' new agenda
Finola McDonnell, Financial Times, Chief Communications and Marketing Officer
Antifragile Mindset: come allenare capacità di usare ostacoli, incertezza e casualità a proprio vantaggio
Giuseppe Vercelli, Responsabile Area Psicologica, Juventus F.C.
Creare il percorso verso l'obiettivo: sincronia, forza, energia, ritmo, attivazione
Giuseppe Vercelli, Responsabile Area Psicologica, Juventus F.C.
How to adopt a value-driven approach in marketing
Finola McDonnell, Chief Communications and Marketing Officer, Financial Times
Cos’è la finzione e soprattutto cosa non è
Emiliano Poddi, Scrittore ed esperto di storytelling
Raccontare una storia che va oltre i fatti reali
Emiliano Poddi, Scrittore ed esperto di storytelling
Come il CFO motiva il suo team: il caso Vodafone
Barbara Cavaleri, Vodafone Italia, Finance Director