Video

Marketing e comunicazione

00:27:35

Settembre 2025

Promote and Protect: leading brand communications through change and complexity

Andrea Pallard

Vice President, Global Alfa Romeo and Maserati Communications, Stellantis

From crisis to catalyst: how reputational challenges can drive organizational change

From crisis to catalyst: how reputational challenges can drive organizational change

Lucy Ellis

Chief Communications Officer, MSC Cruises

The crises ahead: strategies for preparedness, response, and rapid recovery

The crises ahead: strategies for preparedness, response, and rapid recovery

Santiago De La Cierva

Presidente, Fundación Universidad Villanueva

Growing through crisis: the leadership of communication

Growing through crisis: the leadership of communication

Mara Lucilla Valsecchi

Chief Executive Officer, Planet Farms Italia

The DHL playbook: navigating crisis scenarios from local to global scale

The DHL playbook: navigating crisis scenarios from local to global scale

Christina Neuffer

Vice President, Head of Global Media Relations, DHL Group

Conversare con le macchine: manuale per una comunicazione efficace

Conversare con le macchine: manuale per una comunicazione efficace

Paola Velardi

Professoressa di informatica, Università La Sapienza di Roma

L'IA nel marketing aziendale: strategie e operazioni per un futuro di successo

L'IA nel marketing aziendale: strategie e operazioni per un futuro di successo

Valerio Fioretti

Esperto di IA e marketing; formatore

Come stabilire i confini psicologici nelle relazioni interpersonali

Come stabilire i confini psicologici nelle relazioni interpersonali

Flaminia Bolzan

Psicologa e criminologa

I no che non dici agli altri sono quelli che imponi a te stessa

I no che non dici agli altri sono quelli che imponi a te stessa

Camilla Ronzullo

Giornalista e scrittrice

Marketing in motion: the Satispay experience of constant reinvention

Marketing in motion: the Satispay experience of constant reinvention

Coline Herné

Chief Marketing Officer, Satispay

A whole new world: unlocking the influence of culture

A whole new world: unlocking the influence of culture

Marcus Collins

Professor of Marketing, Ross School of Business, Michigan University

The evolving dance: consumer behavior and marketing intelligence

The evolving dance: consumer behavior and marketing intelligence

Elena Reutskaja

Professor of Marketing, IESE Business School

The art of being heard: when a radio becomes a trendsetter

The art of being heard: when a radio becomes a trendsetter

Linus

Direttore Artistico, Radio Deejay

What’s next for Mattel

What’s next for Mattel

Nicolas Houssin

Vice-President of Marketing, Mattel EMEA

Luxury fatigue: why firms need a fresh marketing perspective

Luxury fatigue: why firms need a fresh marketing perspective

Oscar Sand

Professor of Management Practice, Academic Director of Master in Luxury Management, Essec Business School

Difference makes the difference

Difference makes the difference

Federico Capeci

Managing Director Italy and Spain, Kantar

Understanding customer perceptions: the key to unlocking AI’s full potential

Understanding customer perceptions: the key to unlocking AI’s full potential

Anne-Kathrin Klesse

Professor of Marketing, Rotterdam School of Management (RSM), Erasmus University

Excelling in customer service and human interaction: the Gucci 9 experience

Excelling in customer service and human interaction: the Gucci 9 experience

Vasilis Dimitropoulos

Former Vice-President of Global Client Services, Gucci

Negotiating with influence: lessons from a hostage negotiator

Negotiating with influence: lessons from a hostage negotiator

Scott Tillema

Negotiation instructor, conflict resolver and corporate trainer

How to tell impactful stories: key storytelling structures and common pitfalls to avoid

How to tell impactful stories: key storytelling structures and common pitfalls to avoid

Karen Eber

Writer; Founder, he Eber Leadership Group

The perfect story for Executives: telling stories that inspire and influence others

The perfect story for Executives: telling stories that inspire and influence others

Karen Eber

Writer; Founder, The Eber Leadership Group

Comunicazione: vincono rapidità e banalità distruggendo qualità e pensiero critico

Comunicazione: vincono rapidità e banalità distruggendo qualità e pensiero critico

Roberto Saviano

Scrittore

Troppo veloce, troppo superficiale: come è cambiata la comunicazione

Troppo veloce, troppo superficiale: come è cambiata la comunicazione

Roberto Saviano

Scrittore

The perfectionism trap and the impacts on performance. The unbearable heaviness of perfection

The perfectionism trap and the impacts on performance. The unbearable heaviness of perfection

Thomas Curran

Associate Professor of Psychological and Behavioural Science, London School of Economics