Fake News: strategie e competenze per combatterle
Marco Grazioli, The European House - Ambrosetti, Presidente
FAKE NEWS: tra reputazione aziendale, corporate communication e brand management
Marco Grazioli, The European House - Ambrosetti, Presidente
Marketing Global Summit 2018
Video Pillola, The European House - Ambrosetti
Assessment and tools for HRs: truths to rely on and myths to debunk
Patrick Vermeren, Evidence Based HRM, Co-founder
Talent Recruitment: what are the best and worst tools
Patrick Vermeren, Evidence Based HRM, Co-founder
Leadership Development: 5 Methods that work
Patrick Vermeren, Evidence Based HRM, Co-founder
Purpose beyond profit: aiming at sustainable prosperity, not wealth
Christopher Smith, BrandSmith, CEO
Un nuovo modello di marketing: il contenuto come value proposition
Tomasz Lisewski, Royal Philips, Global Head of Marketing
How is AI changing marketing
Amit Joshi, IMD Faculty, Digital Marketing and Strategy Professor
4 strategie di vendita per 4 mentalità diverse
Per Ostergaard Jacobsen, Department of Marketing, Copenhagen Business School, Professore
Storytelling, Creativity and Boldness drive conversation around your brand
Henrik Ellstrom, Absolut Vodka, Global Brand Director,
The Biggest Factor of Success is the Customers Decision Speed
Robert Clay, Marketing Wizdom Ltd, Founder
The 6 Main Trends of Retail in the Future
Borja Castresana, Desigual, former Global Chief Marketing & Communication Officer
The future of Retail Marketing
Borja Castresana, Desigual, Già Global Chief Marketing & Communication Officer
Anteprima del Forum di Cernobbio
"Lo scenario di oggi e di domani per le strategie competitive", The European House - Ambrosetti
Felicità sul lavoro: un cocktail di 6 ingredienti
Marco Grazioli, The European House - Ambrosetti, Presidente
Risorse felici, risorse produttive: come l’HR può migliorare coinvolgimento e rendimento dei lavoratori
Fabio Vennettilli, ADP Software Solutions Italia, General Manager
Cosa ci rende infelici sul lavoro: consigli per gli HR
Fabio Vennettilli, ADP Software Solutions Italia, General Manager
Accelerare la trasformazione digitale in una realtà tradizionale come Poste Italiane
Carolina Gianardi, Poste Italiane, Responsabile Marketing Strategico
Massimizzare l'integrazione tra canali fisici e reali
Carolina Gianardi, Poste Italiane, Responsabile Marketing Strategico
La sfida della convergenza tra fisico e digitale: l’esperienza di Poste Italiane
Carolina Gianardi, Poste Italiane, Responsabile Marketing Strategico
US China and world economy: technology and trade war
Niall Ferguson, Hoover Institution, Stanford University and Center for European Studies, Harvard University, Senior Fellow
Who will win the US China Trade War?
Niall Ferguson, Hoover Institution, Stanford University and Center for European Studies, Harvard University, Senior Fellow
Will robots be part of our future society?
Hiroshi Ishiguro, Intelligent Robotics Laboratory, Department of Systems Innovation, Osaka University, Visiting Director
Robots Society: we will interact with androids with human characteristics
Hiroshi Ishiguro, Intelligent Robotics Laboratory, Department of Systems Innovation, Osaka University, Visiting Director